Hello London won ‘Best Use of Data Sets’ at Mediatel Research Awards!

Global - Hello London Mediatel Research Win

We’re thrilled to have won the ‘Best Use of Data Sets’ award at the Mediatel Research Awards

We received the award for our work in using TfL’s contactless and Oystercard data with Abi data (Telefónica) to build fully-targeted campaigns across the TfL rail estate. 

We were up against strong competition, beating the likes of Channel 4, The Telegraph, Thinkbox and DCM to the prize. 

Mick Ridley, Chief Data Officer, said: “This is fantastic news for Global and TfL and highlights the benefit of our ground-breaking Hello London data partnership. Congratulations to the team!”

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