Capital Summertime Ball's dynamic, real-time event amplification campaign

Capital Summertime Ball Advertising
For the second year running, Global implemented a dynamic, real-time event amplification campaign for Global Radio, broadcasting live social media content based around the Capital Summertime Ball 2017. The line-up for this year included Bruno Mars, Little Mix and Zara Larsson amongst other household names.

As with last year, Global’s D6 screens and Digital Escalator Panels were used across the London Underground network, bringing the user-generated visuals out of Wembley Stadium and into the heart of London.

Partnering with Trigger Buzz for content creation and social display specialist TINT, Global provided the digital platforms for execution of this agile and reactive campaign.

This campaign was planned and booked by PHD and Talon.

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