Call of Duty WWII activates nationwide campaign

Activision launched its new Call of Duty WWII game on November 3rd alongside a nationwide Out-of-Home campaign with Global. COD WWII tells the story of a young recruit in the U.S. First Infantry Division who experiences combat for the first time on D-Day.

With activity across key UK cities, the new video game has built national fame through broadcasting its campaign through a variety of high-impact creative solutions.

Activision’s striking COD WWII creative can be seen wrapped around the outside of a Subway train in Glasgow, reaching commuters as it travels across the city. In Manchester, the campaign covers the interior (ceiling wrap) and exterior of a Manchester tram, inspiring Mancunians to march to their nearest shop and buy the videogame.

Call of Duty Creative Solutions

Call of Duty Creative Solutions

In a media first in London, the campaign has dominated the eastbound Central line platform at Oxford Circus with a Cross-track domination that covers the space between the ads with vinyl to deliver even more impact.

Call of Duty Creative Solutions

This campaign was planned and booked with Global through MEC and Kinetic.

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