Call of Duty WWII activates nationwide campaign
Activision launched its new Call of Duty WWII game on November 3rd alongside a nationwide Out-of-Home campaign with Global. COD WWII tells the story of a young recruit in the U.S. First Infantry Division who experiences combat for the first time on D-Day.
With activity across key UK cities, the new video game has built national fame through broadcasting its campaign through a variety of high-impact creative solutions.
Activision’s striking COD WWII creative can be seen wrapped around the outside of a Subway train in Glasgow, reaching commuters as it travels across the city. In Manchester, the campaign covers the interior (ceiling wrap) and exterior of a Manchester tram, inspiring Mancunians to march to their nearest shop and buy the videogame.
In a media first in London, the campaign has dominated the eastbound Central line platform at Oxford Circus with a Cross-track domination that covers the space between the ads with vinyl to deliver even more impact.
This campaign was planned and booked with Global through MEC and Kinetic.