Another win for Lucozade’s ‘tap to flow’ campaign on London Underground!

Exterion Live - Lucozade Experiential Marketing with Global

We scooped another award for our Lucozade ‘tap to flow’ campaign… this time at Campaign Media Awards! The campaign won the award in the Food, Drink & Household category.

Working in partnership with TfL, MediaCom and Kinetic, we delivered a media first by giving Lucozade the ability to connect with millions of London Underground customers by handing out free journeys with contactless-enabled Lucozade bottles.

This follows the campaign winning the Transport award in November at The Drum’s latest Creative Out-of-Home awards

Dave King, Managing Director at Global UK, said: “Lucozade’s ‘tap to flow’ campaign was brilliant and we’re thrilled that it’s won another award! We’re constantly working with brands to develop new and exciting ways to engage our audiences, and there’s some great campaigns in the pipeline to keep a look out for. Great work all.”

To find out more about about our experiential marketing offering, visit the Exterion Live portal.

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