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What’s going on at Global? Here you can find all the latest news on us, our audiences, products, innovations, people and culture.

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Global to launch Media for Equity financing model for London start-ups


EM Ventures, a division of Global focused solely on connecting start-up businesses with fast growth potential to urban audiences, will soon launch a new funding initiative for start-ups.

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Mike Wood

How mobile is revolutionising consumer behaviour


London has the highest penetration of smartphones in the UK, at 94 per cent, according to Exterion Media’s award-winning urban community, and the proliferation of smartphone devices, across the UK and worldwide, is fast transforming consumer behaviour and allowing brands unparalleled access to consumers on the move.

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Kung Fu Panda

Global powers London buses with Shazam for Kung Fu Panda 3 release


Global has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3.

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Exterion Media announces Beacon partnership with Kinetic

Beacons come of age as Global and Kinetic seal new partnership


Global, Europe’s largest privately held Out-of-Home (OOH) advertising business, and Kinetic, the UK’s leading OOH Agency and part of the WPP group, have announced a new partnership to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging.

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Exterion Media and Telefónica UK introduce Abi – the smart insights tool

Global and Telefónica UK introduce Abi – the smart insights tool


Global has introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2 customers, to generate actionable demographic and behavioural detail about London Underground users.

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Valentine's Day

Cynical we may be, but Brits still get sentimental for Valentine’s Day


We’re often characterised as cold and detached – especially in comparison with some of our more amorous European neighbours – but it appears Valentine’s Day is one of the days of the year Brits can embrace their sweet side.

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