Our Engagement Zone study has been shortlisted at the MRS Awards 2017

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<p><span>We&rsquo;re thrilled to announce that Global and COG Research are&nbsp;<strong>finalists for the Best Media Research award</strong>, for the Engagement Zone study, in the prestigious <a href="https://www.mrs.org.uk/awards" target="_blank">MRS (Market Research Society) Awards 2017</a>. <br />
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Developed in collaboration with COG Research and Bournemouth University, the Engagement Zone study on London Underground used a combination of eye tracking and skin conductance response data, in-depth interviews and surveys. The study discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer. <a href="/sitecore/service/nolayout.aspx?item=web%3a%7bCCF103D8-54F6-4BE4-89DC-E06C7BEC7435%7d%40en-GB">Find out more</a>.<br />
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This is the <strong>first time Global has been shortlisted for an MRS award</strong> - highlighting our continued investment in <strong>understanding our audiences</strong> to deliver a world-class estate and enhance customer experiences. Here&rsquo;s who we&rsquo;re up against for the Best Media Research award on 4th December:</span></p>
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    <p><span>Firefish &amp; Channel 4</span></p>
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    <p><span>Newsworks</span></p>
    </li>
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    <p><span>Twitter UK &amp; Omnicom Media Group</span></p>
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</ul>
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With members in more than 60 countries, MRS is the world&rsquo;s largest research association serving all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.<br />
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