Battle of the bus creative competition continues for 2020

We had a fantastic year in 2019 across our wrapped bus format. Our monthly competition certainly helped us highlight some of the best creatives ever - with Kraken Rum winning the overall accolade for best wrapped bus 2019! The design featured Kraken Rum's trademark tentacles wrapped around the vehicle, appearing to crush the roof and windows. The voting panel commented that the campaign "was unlike anything seen before" and that it "pushed the format's creative potential to the limit".

But we couldn't just stop there. We wanted to continue to acknowledge the effort that brands and agencies put into developing these eye-catching wraps into 2020. and as such, we are pleased to announce the competition will run again in 2020.

GoPro October 2019 Battle of the Bus Winner 

All NRM Wrapped Bus creatives deployed in 2020 will be automatically entered into our competition, with the best campaign selected and celebrated each month. These top twelve creatives will also be added to a shortlist, which will be judged by a panel of industry leaders at the end of the year. 

This joint innovation, with Global and TfL, paved the way for other brands to unlock the potential of this unique advertising format and creatively bring their message to the high streets.

Expedia Wrapped Bus

FIFA20 (EA Sports) September 2019 Battle of the Bus Winner 

Fast-forward to today, and we’ve seen over 600, impressive Wrapped Buses decorating the streets of London and turning around 5.8 million heads every week. And, with a strong 4 in 5 consumer recall rate, it’s no wonder brands like Magnum, Samsung, Tommy Hilfiger and eBay have embraced this exclusive product.

To be in with a chance of receiving this best-in-class accolade, contact Global and speak to the team about how a Wrapped Bus could enhance your 2019 media campaigns.

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