Behavioural Change in the Public & Pro-Social Sector

Our Public Sector team can help you change behaviours in public sectors, such as health, education and charities.

We understand that a campaign is about more than a media channel. To keep ahead in an increasingly competitive market, understanding business requirements is important to us. We continue to invest in our research tools, which help advertisers delve deeper into their target market, and we understand how to generate maximum value for money across our media estate.

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Karen Landles - Head of Public Sector FRSA, NSMC, CIM

Public Sector has been led by Karen Landles for 18 years. 

Karen is on our Environmental Working Group. She mentors and trains NFPs extensively, and has delivered training for University of Greenwich Business School, which included coaching business start ups.

Outside Global, Karen is on the executive board of a business think tank and Camden Climate Alliance, a Trustee of Enhance UK, Treasurer of a local nursery (a charity) and spends a lot of her time actively fundraising.

In her role, Karen:

• Focuses on developing partnerships with various sectors, shares learning, insight and evidence as well as delivering added value with and for clients
• Focuses on reaching and engaging more challenging audiences 
• Shares a wide range of case studies that demonstrate campaign success across all these sectors

If there is anything you particularly want to hear or find out about, do not hesitate to get in touch. 

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