Battle of the Bus creative competition

To celebrate our iconic New Routemaster (NRM) Wrapped Buses, we’re launching a yearlong competition to champion the best creatives of 2019.

As we break the 1000th NRM Wrapped Bus milestone, we’re acknowledging the effort that brands and agencies put into developing these eye-catching wraps with our ‘Battle of the Bus’ creative competition.

GoPro October Battle of the Bus Winner 

All NRM Wrapped Bus creatives deployed in 2019 will be automatically entered into our competition, with the best campaign selected and celebrated each month. These top twelve creatives will also be added to a shortlist, which will be judged by a panel of industry leaders at the end of the year. 

This joint innovation, with Global and TfL, paved the way for other brands to unlock the potential of this unique advertising format and creatively bring their message to the high streets.

Expedia Wrapped Bus

FIFA20 (EA Sports) September Battle of the Bus Winner 

Fast-forward to today, and we’ve seen over 1000, impressive Wrapped Buses decorating the streets of London and turning around 5.8 million heads every week. And, with a strong 4 in 5 consumer recall rate, it’s no wonder brands like Magnum, Samsung, Tommy Hilfiger and eBay have embraced this exclusive product.

To be in with a chance of receiving this best-in-class accolade, contact Global and speak to the team about how a Wrapped Bus could enhance your 2019 media campaigns.

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